Who We Are.

Fallen Eden is a modern public relations and marketing agency dedicated to elevating luxury beauty and wellness brands.

Founded by Alexander Johnston, the visionary former General Manager of John Bell & Croyden, who masterfully reimagined the iconic beauty and healthcare destination into a globally recognized "best in class" leader.

Alexander leverages his deep expertise in crafting compelling narratives, strategic vision, and powerful brand recognition to amplify our clients' voices and elevate their status within the competitive beauty marketplace.

With an enviable network of influential contacts across top-tier beauty and lifestyle media, including GQ, Vogue, and Country and Town House, Fallen Eden is uniquely positioned to secure unparalleled visibility for your brand.

An extension of your team.

Fallen Eden brings together experts from all aspects of beauty and wellness.

With a dynamic team of consultants offering support across PR, marketing, business strategy, social media, digital marketing and branding, Fallen Eden is the perfect partner to take your brand to new heights.